I decided to walk from work to home the other day. It just takes twenty minutes, but walking on the Madhapur Road produces a lot of potentially harmful, but fortunately bio-degradable thoughts. Here are five of those still alive.
- I can not stop wondering, Why private hospitals, now a days, have blinking neon signs on top of their buildings ? For some reason, these signs reminds me of "Kahoots" sign(a strip club in East Hartford,CT) or some of those "Hotel Marriott" signs. Even Marriott doesn't have its sign blinking!!! I can learn to accept Neon signs. But, Why make it blink ? Shouldn't the advertisement be more professional ? Or Is it just me who thinks such frivolous entertainment elements should not be a sign of a hospital ? Anyways, this is another reason, Why I think the next big thing is neither the hospitality industry, and nor the aviation industry, but the health care industry!!! I know what I am going to do, if a well-known hospital in big city goes public with an idea of building a chain of hospitals all over the country. By the way, I think a better way to indicate the location of an hospital is put signs on the roads indicating its way, rather than put up blinking red/blue lights like a Wireless tower.
- The logo of Airtel is another proof for the theory on branding, I have been thinking about : To be a successful brand in a common market place, the brand logo should be so simple that you can draw it with your own hand. Or using Microsoft Paint - No, not Photoshop, but just the default Paint software that comes with Windows. No obscure fonts. No transparency. No reflection thingy. No shadows. No layers. No millions of colors. Just the basic 32 colors, fundamental shapes and a few basic fonts. Of course, this works only for common marketplace brands, not specialized brands developed for specific markets like - developing roller skates for the hobbits in the Middle Earth. Another example for the theory is Google - OK, you can forget that thing I told you about shadows. By the way, if you, like me, are wondering what exactly the font of _Airtel_© is, it resembles more like Centry Gothic, and not Arial. Yes, I too thought it was Arial.
- While the passenger cars in India have been forced to adopt Bharat III auto emission norms, I don't know what emission norms do Auto rickshaws conform to. I don't think anybody would dare to develop a standard for these three wheelers. Only thing anybody could do is give a name to the level of emissions, that they already produce, and issue that as a "standard". If you ask me, such a standard would be the minimum emission standard for a tear gas, and would be called as Bharat Smoke Screen 1.0. But, you didn't ask me though.
- Have you ever noticed that it is very easier to cross a road with crazy traffic(a fast flowing traffic with high frequency of vehicles), when you cross it with a group of people, and majority of the group are colorfully dressed women ? It might sound obvious to you that it is easier to cross the road if you start from NIFT (National Institute of Fashion Technology) rather than from Govt. Boys Higher Secondary School. But my point is - I didn't say good looking woman, I said colorfully dressed women. Because those who drive in crazy traffic don't really have time to see the details. When they see a sea of colors, they go 100 to 0 in less than a second!!! My grand father once said, the actual brake inspector of a vehicle is not sit at the motor vehicle dept. office, but it is the buffalo that comes to the middle of the road out of no where. Yesterday while I was crossing the road, the brake inspector for that moment was a wall of women wearing pink, magenta, green, yellow, red and their million respective shades. (My eyes work only with some 7-8 colors)
- Speaking of women and dresses, Have you ever noticed that most of the women, we think look good on the street, are actually only well dressed ? It seems to me that, looks really doesn't matter. In the sense of capturing your momentary attention, what matters is the appearance of looking good.(If you think this is a shallow and superficial line of thought, I am with you. You can skip this point, and write your angry comments to me.) From a blog written by a gal, I remember that, the most important thing in a movie, with a theme of a girl going from not-so-good-looking to absolutely-n-stunningly-amazing, is just the dress upgrade! She also wrote that the English movie "Pretty Woman" is a good example. Apart from being the touchy love story it is, the most important thing in "Pretty Woman" is Fashion 2.0 of a hooker.
For no reason at all, I would augment the last two points with this news story: Fertile women dress to impress, U.S. study finds. I did think of combining this news story with last two points into a different blog post, but it probably would destroy me. Yeah, the battle of sexes that nobody wins.